Privacy policy.

1. Introduction

Wellness Weekend, operated by Sound Healing Products LLC (“we,” “us,” or “our”), operates the website wellnessweekendak.com and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase tickets or merchandise, sign up for our mailing list, or interact with our digital properties.

By accessing or using our services, you agree to this Privacy Policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

2.1 Information You Provide

• Contact Information: Name, email address, phone number when you sign up for newsletters, submit inquiries, or apply as a vendor/volunteer/sponsor.
• Purchase Information: Billing details, shipping address, and payment information processed through our third-party payment processor (Square).
• Application Data: Information submitted through vendor, volunteer, and sponsor application forms.

2.2 Information Collected Automatically

• Device & Browser Data: IP address, browser type, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent on pages, referral URLs, click patterns, and scroll depth.
• Location Data: Approximate geographic location derived from your IP address.

3. Tracking Technologies & Pixels

We use tracking pixels, cookies, and similar technologies to measure advertising effectiveness, understand user behavior, and optimize our marketing efforts. These technologies may collect information about your online activities over time and across different websites.

3.1 TikTok Pixel

We use the TikTok Pixel (provided by ByteDance Ltd.) to track conversions from TikTok ads, optimize ad targeting, build audiences for future advertising, and retarget users who have taken specific actions on our website. Data collected may include page views, button clicks, form submissions, and purchase events. For more information, see TikTok’s Privacy Policy.

3.2 Meta (Facebook) Pixel

We use the Meta Pixel (provided by Meta Platforms, Inc.) to measure ad performance, create custom audiences, deliver retargeted advertising, and track conversions across Meta platforms (Facebook, Instagram). Data collected may include page views, content interactions, purchase events, and lead form submissions. For more information, see Meta’s Privacy Policy.

3.3 Google Analytics

We use Google Analytics 4 (provided by Google LLC) to collect anonymous usage data including page views, events, session duration, and conversion metrics. Google Analytics may set cookies to identify unique visitors and track behavior across sessions. For more information, see Google’s Privacy Policy.

3.4 Vercel Analytics

We use Vercel Analytics to collect anonymous, aggregated usage data to understand site performance and visitor behavior. This service does not use cookies and does not collect personally identifiable information.

3.4 Cookies

Cookies are small data files placed on your device. We and our third-party partners use cookies for:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart, form submissions).
• Analytics Cookies: Help us understand how visitors interact with our site.
• Advertising Cookies: Used by TikTok and Meta to deliver relevant ads and measure campaign performance.

You can control cookie preferences through your browser settings. Disabling cookies may affect site functionality.

4. How We Use Your Information

• Process transactions and fulfill orders
• Send festival updates, newsletters, and promotional communications
• Respond to inquiries and support requests
• Improve our website, services, and user experience
• Measure and optimize advertising campaigns
• Create retargeting audiences on advertising platforms
• Analyze site traffic and usage patterns
• Prevent fraud and ensure security
• Comply with legal obligations

5. How We Share Your Information

We do not sell your personal information. We may share information with:

• Payment Processors: Square processes payments on our behalf. Your payment information is handled according to their privacy and security policies.
• Advertising Partners: TikTok and Meta receive event data through their respective pixels to measure ad performance and deliver targeted advertising.
• Analytics Providers: Vercel receives anonymized performance data.
• Email/CRM Services: We use third-party services to manage our mailing list and communications.
• Legal Requirements: We may disclose information if required by law, court order, or governmental request.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Marketing data is retained until you unsubscribe or request deletion.

7. Your Rights & Choices

• Opt-Out of Marketing: Unsubscribe from emails using the link in any communication.
• Cookie Controls: Adjust your browser settings to block or delete cookies.
• Ad Tracking Opt-Out: Use platform-specific settings (TikTok, Facebook/Instagram) to manage ad preferences.
• Access & Deletion: Contact us to request access to, correction of, or deletion of your personal data.

California residents may have additional rights under the CCPA. Please contact us for more information.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites, services, or social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

10. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we discover such data has been collected, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us: